Founders , TAP

Katie Whitlock Polly Gilbert

We believe that London is overflowing with creativity - and that we can put it to good use. TAP is a not-for-profit that uses the creative power of London to make a noise for grassroots charities which struggle to make themselves heard. We distribute art and ideas - crowdsourced from London’s creative community - on playing-sized cards, in return for donations to local charities which tackle poverty. It is the first ever fundraising brand, an efficiency which will save the charity sector millions of pounds. We met working in an advertising agency, Katie as a strategist and Polly as a creative producer. Now we are both strategists, creative producers, coders, each others’ personal chefs, saleswomen and every other role that comes with a start up. Still working on the photography, though.

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